Responsibilities:
- Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification.
- Plan, create, publish and share new content (including original text, images, video) on a daily basis that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand.
- Collaborate with sales and marketing teams to develop social media campaigns.
- Stay up to date with the latest social media best practices and technologies.
- Create editorial calendars and syndication schedules.
- Capture and analyze the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns.
- Work with visual designer to ensure content is informative and appealing.
Requirements:
- Education background from marketing, communication, or related field.
- Proven working experience min. 1 year in social media marketing.
- Strong writing and storytelling sensibility, an awareness of key trends, and the ability to create effective social media strategies.
- Experience with doing audience and buyer persona research.
- Excellent knowledge of Facebook, Twitter, LinkedIn, TikTok, Instagram, and other social media best practices.
- Positive attitude, detail and customer oriented with good multitasking and organizational ability.